Why It's Important To Know Where Your Customers Live
No, we’re not asking you to stalk anyone. Well, not really…
Virtually everyone uses the internet these days, and just like in our offline lives, we display certain patterns and behaviours in how we act and the places we visit while using it.
The most important key to a successful online marketing campaign is in knowing where your customers spend their time while browsing. Where do they live on the internet, and what effect does this locality have on your marketing efforts?
You wouldn’t hand out free chorizo samples at a Vegan food festival, so why would you waste time and energy on targeting your customers in all the wrong places? Let us point you in the right direction.
What social media do they use?
While there are always exceptions to the rule, not every social media platform is going to be attractive to your customers. You can set up your business page on everything from LinkedIn to Instagram to Facebook, but there’s no guarantee that your customers are living there too.
A staggering 88% of 18-29 year olds use Facebook, so if your ideal customer fits into that category – Facebook is a good place to start. But what if you’re selling something that requires a more specific touch? If you’re an estate agent that specializes in first-time buyers, you could search Facebook for public pages related to the buying and selling of property.
If your efforts are focused on business-to-business sales, then LinkedIn, a social platform centred on professionals (also a largely younger demographic at 18-29), then you should really be setting up shop there.
Are you starting to get the picture?
But not everybody spends all of their time on social media. What if you want to reach the truly hardcore audience that goes out of their way to discuss (and often argue about) their passions on online public forums? Depending on what your business is all about, you should be asking yourself…
Is there a forum for it?
If you’re the country’s leading supplier of baking trays, then why aren’t you stalking The Fresh Loaf baking forums like a lead-thirsty marketing panther?
Creating profiles on forums related to your business is one of the best ways to get close to your customers. Not only does it allow you to write directly to them and read their detailed feedback on your product or service, but visiting the forums regularly and keeping your eye on the discussions can do wonders for your business.
You’ll have your finger on the pulse of the community, and this powerful insight will allow you to meet your customers’ needs (before they even know they need them) and forecast the changes in your industry. You’ll learn the terminology they use when describing their ideal products or services, and you can use this to improve your business to the benefit of everyone.
So, are you ready to find out where you customers live?