3 Easy Ways to Boost Your Video Marketing
Lights, camera, action!
The ability to share videos online is one of the most important advances in technology we’ve seen in the last century. You can publicly share video content varying from the thought-provoking, the informative, to the downright silly in half the time it takes for you to make toast. With buffering and upload speeds constantly accelerating and recording technology advancing – it’s never been easier to create and host your own online video content from the ground up.
But just because you’ve created something, it doesn’t mean people are going to watch it. Just look what happened to Han Solo: A Star Wars Story.
If you really want to captivate your audience, pique their interest, and ultimately generate sales for your business, then you’re going to need a whole lot more than just a high-end camcorder and a great smile.
65% of people are visual learners. This means that people are more likely to store information in their long-term memory when it is presented to them in a visual format. Think of all of the old television adverts you remember from your childhood, why do they still linger in your memory after all these years when newspaper adverts don't?
Let’s talk about a few ways you can ensure your video content does what it is meant to do.
Know Your Goals
Have you ever sat in astonishment as the credits begin to roll after a 2-hour movie of which the ending made absolutely no sense to you at all? We’ve all felt those pangs of disappointment before. The only foolproof way to make sure that your video content doesn’t turn into an M. Night Shyamalan plot twist is to have a plan of action before you begin filming.
What is this video supposed to do? Are you trying to spread brand awareness, advertise a competition, or let your customers know about a once-in-a-lifetime deal? Find out what you want to achieve with the video, crystallize the concept, and then get to work on crafting your masterpiece. Make sure your video answers something for the audience. Give them a happy (and a very certain) ending.
Let Your Brand Shine
Don’t pretend to be a Batman if you’re actually a Robin, and vice versa. One of the features of video content is that it allows us to present our businesses to the world in any way we want to. All it takes is some smoke and mirrors to make your business appear to be something it isn’t – and that can be tempting sometimes. But it’s dishonest.
You don’t need to present your business as something it isn’t. In fact, imbuing as much of the natural character of your business into your video content will captivated your audience even more. Show them around your restaurant, introduce them to your staff members, tell them the story of how you got started – but never, ever lie to the audience. Let your brand do the talking and the people will listen.
Tell A Story
Visuals spur emotions faster than words. Certain emotions can be the difference between a customer loving your product or becoming totally apathetic to it, and nothing gets people’s emotions flowing quite like a good story.
The end goal of your video is to generate sales, but that doesn’t mean you shouldn’t make a song and dance out of your brand or offer. This is your chance to be a little bit extravagant and to lead your audience on a journey. Use your unique selling point, use your location, talk about your brand’s rags to riches story. Create a narrative around your business that your customers can relate to.
So, are you ready for your close-up? Because we’re ready to shoot.